Whole Foods Curbside Pickup Is Now Available. Here’s When It’s Worth It

A customer holds a grocery bag outside a Whole Foods in Atlanta, GA.

Carmen Mandato/The Penny Hoarder

Amazon Prime clients will discover one other new profit at Entire Meals Markets this yr: curbside pickup.

The upscale grocery retailer introduced this week that it’ll launch this system now at two of its greater than 470 shops, with extra cities to be added as 2018 wanes.

Prime members can place orders via the Prime Now app and choose the pickup possibility. Orders of not less than $35 could be picked up in 30 minutes for a payment of $four.99; for those who can wait an hour, you’ll be able to decide up your order without spending a dime. Entire Meals guarantees devoted pickup spots so clients don’t must get out of their vehicles to seize their items.

The service — which will likely be accessible between eight a.m. and 10 p.m. every day — is a component of a bigger rollout of Entire Meals perks for Amazon Prime members for the reason that e-commerce large purchased the specialty grocer final yr.

Entire Meals launched supply through Prime Now in February and likewise permits clients so as to add gadgets to their Prime Now carts via Alexa voice instructions.

What’s the Comfort of Curbside Pickup Value?

Entire Meals is simply the most recent grocer to supply curbside pickup amongst ever-expanding supply choices.

Walmart and Goal each supply curbside pickup in a rising variety of markets with out an additional payment. Conventional grocery shops additionally supply curbside pickup in lots of markets. Kroger and Meijer cost order charges for pickup that fluctuate by location. Large Eagle expenses $four.95 to select up a Curbside Specific order.

Minimal order necessities are additionally frequent: Walmart requires a minimal $30 order. Safeway has a $49 minimal order and expenses $three for curbside pickup until your order is value greater than $150.

And supply providers typically cost greater merchandise costs in alternate for the comfort of residence supply, some with memberships of their very own.

However whereas Entire Meals’ curbside providing is in step with what different grocery shops are charging for the comfort of order pickup, it’s the one one charging a $120 yearly payment along with the curbside payment.

The query for customers, then, is whether or not saving time is value spending for curbside pickup. Time-crunched Entire Meals followers could worth the time they’d spend wandering the aisles, risking distraction by new, tasty gadgets. However those that sometimes place smaller orders or solely sometimes store at Entire Meals probably wouldn’t wish to rush into this providing.

Lisa Rowan is a senior author at The Penny Hoarder overlaying the retail and grocery industries.

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